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BURKE AREA DESTINATION DEVELOPMENT COMMITTEE

 

In 2011, the Burke Area Chamber of Commerce formed a new committee called the Burke Area Destination Development Committee.  The goal of the BADDC is to attract more visitors to our area in a strategic and responsible way that benefits the community as well as our visitors. More visitors keeps our businesses open and your neighbors employed and purchasing local services.

 

The BADDC obtained the services of Hannah Marketing Group and compiled a huge amount of data from a survey sent out to visitors of the Burke area in 2011. The survey results help us to better understand visitor habits, enhance their experiences, and to gain insight as to who and where new guests will likely come from. A strategic marketing plan has been created to guide this process. You can download the results of the survey and the strategic marketing plan here:

 

BURKE AREA VISITORS SURVEY (zip file 5.7 MB)   COMPLETED IN 2011

BURKE AREA STRATEGIC MARKETING PLAN (2.5 MB)

 

In 2012, The Burke Chamber submitted a Rural Business Opportunity Grant (RBOG) to USDA Rural Development and we were awarded a grant to partially fund Phase 1 of the Burke Area Destination Development Initiative.  The goal of the Destination Development Initiative is to increase visitation to the Burke Area and by doing so we hope to see all area businesses benefit and to see improvements in the local economy.

  

We began working with Flek to refine the Burke Area Brand Identity.  They were able to use the survey results combined with meeting with the Burke Area Brand Committee to guide them in refining our brand identity and creating a slogan and visuals to represent it.

 

In ads, on websites, email corresponcence from the chamber, etc you will see the slogan combined with the chamber logo as follows:

 

 

 

 

 

 

 


To add this slogan/logo or 'slogo' as we call it to your website, email signature, or other marketing materials, simply download the variations and instructions below. If you need help, contact your webmaster or email the chamber.

 

'Slogo' Variations download

Instructions

 

 To learn more about the grant received in 2012, what was accomplished and the results, CLICK HERE to view the Final Summarized Report. 
 

Phase 2 of the Burke Area Destination Development Initiative

 

 In 2014, the Burke Chamber was awarded a Rural Business Enterprise Grant from USDA Rural Development to partially fund Phase 2 of the Destination Development Initiative.   The grant project is now complete and much has been accomplished in the last year including:

 

  • Updates to the Burke Area website, www.burkevermont.com which now include enhanced listings for all member businesses, pages with information about Business Resources & Workshops, a translation feature and the site is now mobile responsive.
  • Creation of a printed Burke Chamber Business Member Directory.
  • Distribution of the Burke Area brochure to Metro & Suburban MA, NH, VT and Montreal, Canada.
  • Print & Online Advertising.
  • Event Improvements.
  • Publicity for the area including in The Boston Herald and Bike Magazine.
  • Representation at Travel Trade Shows.
  • Creation of promotional videos for the area.

 

To learn more about the work that's been done in 2014 and 2015, read the full Project Summary Report.
 



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